The LocalTradeDeals website www.localtradedeals.co.uk is operated by Local Trade Ads Ltd ") is committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and other applicable data protection laws in the UK). Please note that use of the Website by you is subject to this privacy policy (the "Policy") and the Website’s terms and conditions of use ("Terms and Conditions"). Where this Policy uses a word starting with a capital letter, that term will be defined in the Terms and Conditions or elsewhere in this Policy. Our Policy ensures that any information you provide us remains private and secure. To reassure you, below we provide details of the information you provide to us, and how it will and, more importantly, will not be used. We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you by contacting us. If you find any inaccuracies we will delete or correct it promptly.

We collect personally identifiable information that you give during Registration or in response to specific information requests explicitly presented to you. We may also collect your Internet Protocol address to help diagnose problems with our server, and to administer this Website. An IP address is a number that is assigned to your computer when you use the Internet. We may ask for your e-mail address during your use of the Website. Also, to purchase coupons you may be requested to provide any or all of the following information: first and last name, postal address, e-mail address, telephone number and details of a payment mechanism, such as credit card details.

All PII is retained in accordance with the Data Protection Act 1998 and other applicable data protection laws in the UK. We use PII to provide you with information about LocalTradeDeals, to properly provide you with the Service and for marketing ourselves to you. It is our policy not to sell or pass any personal information to any other organisations unless we are required to do so for fraud prevention and detection. We will never sell or rent your personal information to anyone else without your consent. However, we may pass your information to our agents and subcontractors to help us with any of our uses of your data set out in this Policy.

We use "cookies", technology to store data in your computer using the functionality of your browser. A lot of websites do this, because cookies allow the website publisher to do useful things like find out whether the computer has visited the site before. You can usually modify your browser to prevent cookie use. The information stored in the cookie is used to identify you. This enables us to operate an efficient service and to track the patterns of behaviour of visitors to the website.

The PII which we hold will be held securely within our systems in accordance with our internal security policy and the law. Regarding information transmitted between the Website and and/or users, while we take reasonable precautions to safeguard this information, we may be unable to prevent unauthorised access to such information by third parties or inadvertent disclosure of such information during transit. Users acknowledge this risk when communicating with the Website.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Please note that this Policy forms part of the Terms and conditions  for use of this Website and forms part of the Agreement between you and LocalTradeDeals. We may, from time to time, amend this Policy, in whole or part, in our sole discretion. Any changes to this Policy will be effective immediately upon the posting of the revised policy on the Website.